140BBDO’s office in Bo-Kaap was filled with an extra level of noise and buzz today when 20 young people and a bunch of media mentors piled in for the first day of Live Mag SA’s induction week.

Intros on the morning of day one

Live Mag SA's first editor Nicola (right)

After getting to know everyone with a series of entertaining interviews, we fled to the board-room where I presented the whole background of Livity, Live Magazine and the ten year journey that took me and the Livity/ Live methodology from the backstreets of Brixton to the southern tip of Africa.

Presenting the story of Livity (full version)

Rahul, Celeste and Albert from Live UK then presented how they put the UK edition together, before we rounded off the day creating portraits of who our typical readers were…

Creating audience profiles for SA readers

All photos by Chris Saunders